From days of research to about 30 minutes before every prospect call.

The problem

The team could not approach more prospects. When we looked at the process, the time was going into customer acquisition: it took days to gather the complete information needed before anyone could reach out.

Details lived in different tools, duplicates crept in, and enriching a lead with useful context meant manual research. The team spent time cleaning data instead of acting on it.

What we changed

• An AI powered workflow that collects, enriches and organises lead information
• Connections between Airtable, Slack, Gmail, Apollo and People Data Labs
• Deduplication to keep one clean record per company and contact
• Audit trails so every change is visible and traceable
• Secure token handling and controlled API access

The result

The time it takes to get ready to approach a prospect dropped by over 80 percent. What used to take days now takes about 30 minutes.

In a day, the team can now talk to far more prospects, which gives them more chances to close.

The lesson: AI is most useful when it sits inside a clean, well connected process, not on top of a messy one.